Cross-cultural business behaivor

"Not only is the fourth edition improved and expanded but it is also makes very entertaining reading. The author provides a unique insight into habits, customs, and practices that even the most experienced international specialists sometimes wonder about. I recommend the book to students of international management and to seasoned executives who sometimes wonder what the next step in their sales negotiations should be. I particularly enjoyed reading the country examples."

George Tesar, Ph.D., Professor of Marketing and International Business,

Umeå School of Business and Economics, Umeå University, Sweden,Professor Emeritus, University of Wisconsin System, USAPriset gäller för varje separat artikel i serien.
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